> For the complete documentation index, see [llms.txt](https://docs.iadvize.dev/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.iadvize.dev/use-cases/data-and-analytics.md).

# Data & Analytics

- [Extract conversation transcript](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation.md): This article shows you how to retrieve messages exchanged within a conversation. The aim is to be able to export these messages in Json format.
- [Retrieve metrics and KPIs](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1.md)
- [Pre-aggregated indicators](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/pre-aggregated-indicators.md): The metrics query provides a set of pre-aggregated indicators that are calculated by iAdvize and grouped by dimensions such as time, campaign, project, or agent group.
- [Understand transaction data](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/understand-transaction-data.md): In iAdvize, transactions (such as purchases or leads) are tracked using the JavaScript transaction tag you install on key pages like the order confirmation or lead submission page.
- [Understand conversation data 1/2](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/find-contact-data-graphql.md)
- [Understand conversation data 2/2](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/find-contact-data-graphql-1.md): Unlike our Rest API, which provides contact indicators, our GraphQL API provides conversation indicators. However, you may wish to go down to a per-contact granularity also for GraphQL indicators.
- [Understand satisfaction data](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/understand-satisfaction-data.md)
- [Understand production indicators](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/understand-production-indicators.md)
- [Understand connected users indicators](https://docs.iadvize.dev/use-cases/data-and-analytics/retrieve-messages-exchanged-within-a-conversation-1/understand-connected-users-indicators.md)
- [Track iAdvize events in your Analytics tool](https://docs.iadvize.dev/use-cases/data-and-analytics/track-iadvize-events-in-your-analytics-tool.md)