# Customize replies with Markdown
Bot and operator messages can be further customized using Markdown syntax to add style, linking, tables, lists, etc.
Some Markdown features are fully functional, some are partially supported and some are not supported.
{% hint style="danger" %}
As not all social channels support markdown in the same way, be careful with the tags you use.
{% endhint %}
## Reference
| **Feature** | **Example** | Web/Livechat Support | Mobile SDK support |
| ------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------- |
| Bold | `**bold**` | 🟢 Yes | 🟢 Yes |
| Bold italic | `***bold italic***` | 🟢 Yes | 🔴 No
Android only
|
| Italic | `*italic*` | 🟢 Yes | 🟢 Yes |
| Strikethrough | `~~strikethrough~~` | 🟢 Yes | 🟢 Yes |
| Title | `# I'm a title\n## I'm another title` | 🔵 Partially
Same level for all titles
| 🔴 No
Android only
|
| Paragraph | `Paragraph 1\n\n\nParagraph2` | 🔵 Partially
The space between each paragraph is only 5px
| 🟢 Yes |
| Line Break | `Line 1\nLine2` | 🟢 Yes | 🟢 Yes |
| Code | `` `Code` `` | 🟢 Yes | 🔴 No
Android only
|
| Code block | var foo = 'bar';\n alert('foo: ', foo);
or
var foo = 'bar';\nalert('foo:', foo);
| 🟢 Yes
Indent with four spaces or use three backticks
| 🔴 No |
| Table | \`\\ | 🟢 Yes
Syntax \
| 🔴 No |
| Horizontal rule | `\n\n---` | 🟢 Yes
For compatibility, put blank lines before and after horizontal rules.
| 🔴 No
Android only
|
| Blockquote
(Multiple paragraphs)
| `> I'm a\n> multiple lines blockquotes` | 🔵 Partially
Line break is supported but not paragraph
| 🔴 No |
| Blockquote
(Nested)
| `> Nested\n>> Blockquotes` | 🟢 Yes | 🔴 No |
| Blockquote
(Single line)
| `> I'm a single line blockquote` | 🟢 Yes | 🔴 No |
| Blockquote
(With other elements inside)
| `> # Title\n> ***bold italic***\n> - List item 1\n> - List item 2\n> - Sub item 1` | 🔵 Partially
Refer to this table to know what is supported inside blockquotes
| 🔴 No |
| Images | `` | 🔵 Partially
Instead of an embedded image in the chat, a link is displayed.
| 🔴 No
Android only
|
| Link | `[iAdvize](https://www.iadvize.com "Go on the iAdvize Website")` | 🔵 Partially
Link description is not displayed on hover
| 🟢 Yes |
| Link
(email address)
| `` | 🟢 Yes
Quickly turn an email into a "mailto" url
| 🔴 No
Android only
|
| Link
(on anchor)
| `[iAdvize](#iadvize)` | 🔴 No | 🔴 No |
| Link
(quick link)
| `` | 🟢 Yes
Quickly turn a URL into a link
| 🔴 No
Android only
|
| Footnote | `Here's a sentence with a footnote. [^1]\n\n[^1]: This is the footnote.` | 🟢 Yes | 🔴 No |
| List
(Definition)
| `term:\n definition` | 🔴 No | 🔴 No |
| List
(nested blockquote)
| `- First item\n > Nested blockquote` | 🟢 Yes
Indent with four spaces then use > (greater-than sign) for nested blockquote
| 🔴 No |
| List
(nested code block)
| `- First item\n var foo = 'bar';\n alert('foo:', foo);` | 🟢 Yes
Indent with four spaces then another four spaces (or use three backticks) for nested code block.
| 🔴 No |
| List
(Nested paragraph)
| `- First item\n Nested paragraph` | 🔵 Partially
Indent with four spaces for nested paragraph. Line break is supported but not multiple paragraphs
| 🔴 No |
| List
(Ordered)
| `1. First item\n2. Second item\n 1. Sub item` | 🟢 Yes
Indent item for nested list
| 🔵 Partially
One level only (no sub-items)
|
| List
(Tasks)
| `- [x] Test Markdown` | 🟢 Yes | 🔴 No |
| List
(Unordered)
| `- First item\n- Second item\n - Sub item` | 🟢 Yes
Indent item for nested list
| 🔵 Partially
One level only (no sub-items)
|
| Escaping | `\*Not italic\*` | 🟢 Yes
You can escape specials characters with a backslash (\). Depending on your code and the way you return the message, maybe you’ll need to escape with two backslashes
| 🔴 No |